IBM Sports and Entertainment

IBM delivers the digital experience for some of the world's most iconic events, showcasing the power of IBM cloud and Watson to millions of fans. This data provides key insights for athletes. It also gives fans the ability to uncover connections between Grammy nominated artists, industry professionals, and other celebrities. As lead designer for the IBM Sports and Entertainment social through 2019, I spearheaded the execution of digital assets for the US Open, Grammys, and Masters. Incorporating motion design in accordance with IBM and event guidelines, I provided a more engaging experience for fans.